Margie’s Kitchen Online

Customers browsing desserts at the Butuan coffeeshop branch

Introduction

Margie’s Kitchen is a bakeshop establishment currently located in Butuan City, Philippines. The bakeshop catches the interest of a regular, loyal customer base with its broad variety of cakes and pastry products. It plans to build a strong market position in Mindanao (short-term plan), and all over key cities in the country (long-term plan), due to the owners’ industry experience.

Margie’s Kitchen aims to offer its products at a competitive price to meet the demand of the middle-to-higher income local market area residents and tourists.

Marcos “Macky” Calo III behind the counter at the Butuan coffee shop branch

The Owners

Mrs. Margie Calo has an extensive experience in baking. She has over 20 years of baking experience through her bakeshop. Her son, Marcos Calo III, and daughter, Consuelo Agnella Calo, bring experience in the area of business strategy, marketing, finance, and administration.

Marcos Calo III has been a manager in the world’s number one Information Technology consulting firm, Accenture, and in Prosum Inc., another IT strategy consulting firm in Los Angeles, California. He is currently the manager (and acting proprietor) of Margie’s Coffee Shop, which is now the talk-of-the-town, 2.5 year old cafe in Butuan City; serving the bakeshop’s famous cakes and pastries per slice or piece with coffee, as well as offering a menu of continental meals.

Consuelo Agnella Calo has had a solid experience in brand management, fashion merchandising, and fashion design at Rustan’s. She was also part of the planning and opening team of the Kate Torralba boutique in Greenbelt 5, Ayala Center, Makati. She is now spear-heading the expansion efforts of Margie’s Kitchen along with her brother.

The ambient interiors of Margie’s Kitchen, Davao branch

The Business

Margie’s Kitchen was a sole proprietor business in the city of Butuan. It was owned by Margie Calo, and managed by her two children. It has now expanded into a company when it opened its first branch in Davao City.

Mission

Margie’s Kitchen aims to offer high-quality cakes and pastry products at a competitive price to meet the demand of the middle-to-higher income local market area residents and tourists.

Macky with his friendly roster of staff at the Butuan branch

Products + Services

Margie’s Kitchen offers a broad range of cakes and pastry products, all made from high-quality ingredients. It caters to all of its customers by providing each one with products made to suit the client, down to the smallest detail. The products have a homemade goodness in them, that they have been known in Surigao City, Cagayan de Oro City, Davao City, and Metro Manila to be the BEST pasalubong you can get in Butuan City. The local residents of Butuan have already proudly claimed Margie’s cakes and pastries to be their own!

Some of the bakeshop’s bestsellers include: Cookie Monster cake, Food for the Gods, cappuccino brownies, pandan cake, banana bread, silvanas, mint brownies, chocolate chip cookies, Boston cream cake, blueberry cheesecake, nelusko, and chocolate mousse cake.

The bakeshop provides freshly baked cakes and pastry products at all times during business operations. Batch after batch of cakes and pastries are prepared during the day to ensure that fresh-baked goods are always available.